What’s neat about this isn’t what’s changed. It’s what’s stayed the same. The line, “One million titles, consistently low prices” seems like marketing guff. But it helps explain why Amazon has dominated where others have failed. The allure of the Internet in 1995 was betting on change. New paradigms born. Old strategies discarded. Something requiring radically different thinking. Yet Amazon’s focus from day one was as old as it gets. Selection and price. Businesses have pursued the idea for millennia. Jeff Bezos once explained why this was critical: I very frequently get the question: “What’s going to change in the next 10 years?” That’s a very interesting question. I almost never get the question: “What’s not going to change in the next 10 years?” And I submit to you that that second question is actually the more important of the two. You can build a business strategy around the things…

*** Selected by 800-CEO-READ as one of the best business books of 2017! *** We’re entering a new era of innovation. Learn the strategies of the world’s most inventive startups, corporations and scientific institutions. Today, managers are often told that they must “innovate or die,” but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas. In this book you will find: – A simple-to-use framework for identifying the optimal innovation strategy that is most likely lead to a successful outcome. – Insights into how the world’s top innovators implement their innovation strategies. – A step-by-step guide to creating your own innovation playbook to win markets and run circles around your competition! The truth is that there is…